Blog & Publications

I write so AI recommends you.

Articles on AI visibility (GEO), the AIVI model, academic research, and practical implementation guides.

🎓 Academic Publication · Zenodo PreprintDOI: 10.5281/zenodo.21180989

22 min · 2026-07-03

Generative Engine Optimization: Technical Foundations of Search Visibility in the AI Era and an Integrated Visibility Model (AIVI)

An academic analysis of search visibility in the AI era through RAG, embeddings, semantic chunking and machine readability, proposing AIVI: a five-layer measurement framework for generative engine optimization.

AIVI Methodology & RAG TheoryRead Paper

9 min · 2026-06-30

Why ChatGPT Doesn't Recommend Your Business (And How to Fix It)

Customers now ask ChatGPT, Gemini and Perplexity instead of Google. If your business isn't in those answers, you don't exist. Here is exactly why ChatGPT doesn't recommend you — and how to fix it, step by step.

8 min · 2026-06-26

Do You Appear in AI? How to Measure Your Visibility

Most businesses don't know whether they show up in ChatGPT and Gemini — because they never measure it. Here is how to measure your AI visibility step by step, which questions to ask, and what an AIVI score actually means.

7 min · 2026-06-22

What Is GEO? AI Search Optimization and How It Differs from SEO

GEO (Generative Engine Optimization) gets your business into the answers of AI engines like ChatGPT, Gemini and Perplexity. Here is what GEO is, how it differs from SEO, and why it is now essential for your business.

8 min · 2026-06-18

How Do I Show Up in AI Search? A Step-by-Step Guide

Here are the steps, in order, to get your business to appear in ChatGPT, Gemini and Perplexity searches. From technical to content, from entity clarity to citations — an actionable roadmap.

6 min · 2026-06-14

Are There AI Ads Like Google Ads?

Can you "buy ads" in ChatGPT or Gemini to stand out? I explain whether AI search has ads, whether you're recommended by money or by trust, and what the right strategy actually is.

6 min · 2026-06-10

What Is llms.txt? How to Add It to Your Site for AI

llms.txt is a machine-readable file that summarizes your site and business to AI engines. What llms.txt is, what it does, and how to add it to your site — a simple, actionable guide.

7 min · 2026-06-06

Using Schema to Tell AI Who You Are

Schema (structured data / JSON-LD) is the most powerful way to tell AI who you are. What schema is, why it's critical for entity clarity, and how to add it to your site correctly.